Despite the difficult times for all of us, we have some nice examples of Best Practices and Visibility in many markets. Creativity and merchandising are key!
Tahiti - Seychelles - USA - Spain - Kazakhstan - Lithuania - Estonia - Latvia - Ireland - Morocco - Congo - Jamaica - Costa Rica - Panama - Colombia - El Salvador - Singapore - Cambodia - Mongolia - Indonesia - New Zealand - France - Vanuatu - Philippines - Malaysia - Australia - Netherlands - Taiwan - Hong Kong
For the launch of B&G NectaRose in aluminum bottles, B&G partnered with the MISS TAHITI ELECTIONS, creating visibility in 80 TV spots - 1000 movie spots - 75 radio spots and of cause logos every where.
Well executed in-store promotions, high-standard displays, wine tasting events and consistency in social-media advertising!
Barton & Guestier was the proud sponsor of the Wine Enthusiast Future 40 event that took place last November 7, 2023 in New York in presence of Philippe Marion, B&G GM.
Every year, Wine Enthusiast’s Future 40 list recognizes a diverse set of tastemakers who are bringing the drinks business into the future. Among them are winemakers, educators, brewers, sommeliers, viticulturalists, founders, conservationists, lawyers and other professionals who find unique ways to open doors and build bridges in the industry.
Says Philippe Marion: "Sponsoring the future 40 event is perfectly in line with our philosophy, because by founding in 1725 what became the first international wine brand in Bordeaux, Thomas Barton and Daniel Guestier established a reputation for French wines around the world. They were the first to offer all the great French wines under one name. They were the visionaries and trendsetters that shaped the future, the Future 40 of their time, and their model still applies today. Their pioneering spirit, winemaking expertise, as well as the passion to offer the best wines from France still drive the B&G team today".
Location
133 TOTAL RSVPS
Reception
Giveaway
Barton and Guestier beach bag giveaway filled with B&G's "Love Letters from France" swag and Wine Enthusiast magazines.
Dirty French
180 Ludlow St, New York, NY 10002
Located in the Ludlow Hotel on Manhattan’s storied Lower East Side, Dirty French is an energetic bistro created by the acclaimed
hospitality brand Major Food Group and its co-founders Jeff Zalaznick, Mario Carbone, and Rich Torrisi. The restaurant takes its culinary
cues from the timeless dishes of the classic French tradition and enlivens them by utilizing modern techniques and bold, thrilling flavors.
B&G Tourmaline x Hudson Candle
Date: May 14th , 2023
Theme: Mother’s Day
Mailing List: 7 influencers & media (=120. 5K followers)
Market : NY
Outcomes: 6 stories and 1 reel
We are pleased to share pictures and other content allowing our importers and distributors to launch their own social media!
Creating visibilty on the shelves in line with social media activities.
Strong shelf visibility with a lot of facings.
Music festival
Visibility obtained following a nationwide incentive program
B&G Tasting at Westin conducted by Pierre MANEIN, B&G Export Manager
Bipack Merlot & Shelf talker Cabernet Sauvignon
Food & Wine pairing with Winner of Masterchef Colombia and Claire BIGOT, B&G Export Manager
Special giftpack Côtes de Provence for Pricesmart
Gondolas and branded shelves (all caps of a bright red color)
Siem riep
B2B retail or on-trade in hotels/restaurants, listing B&G by the glass
Ulaanbaatar
Jakarta
Bali
Jakarta
Sponsor of a football team
B2B retail or on-trade in hotels/restaurants, listing B&G by the glass
Auckland
Wallis & Futuna
New Caledonia
French Polynesia
Port-Vila
6 bootles bags
Bastille day
B2C in-store tastings
B2B retail or on-trade in hotels/restaurants, listing B&G by the glass
B2B retail or on-trade in hotels/restaurants, listing B&G by the glass