News from the markets

Markets & events

Visibility and best practices

Despite the difficult times for all of us, we have some nice examples of Best Practices and Visibility in many markets. Creativity and merchandising are key!

Tahiti - Seychelles - USA - Spain - Kazakhstan - Lithuania - Estonia - Latvia - Ireland - Morocco - Congo - Jamaica - Costa Rica - Panama - Colombia - El Salvador - Singapore - Cambodia - Mongolia - Indonesia - New Zealand - France - Vanuatu - Philippines - Malaysia - Australia - Netherlands - Taiwan - Hong Kong

Tahiti

Partnership: Miss Tahiti x B&G NectaRose

For the launch of B&G NectaRose in aluminum bottles, B&G partnered with the MISS TAHITI ELECTIONS, creating visibility in 80 TV spots - 1000 movie spots - 75 radio spots and of cause logos every where.

Seychelles

Visibility secrets

Well executed in-store promotions, high-standard displays, wine tasting events and consistency in social-media advertising!

USA

Barton & Guestier x Wine Enthusiast Future 40 event

Barton & Guestier was the proud sponsor of the Wine Enthusiast Future 40 event that took place last November 7, 2023 in New York in presence of Philippe Marion, B&G GM.

Every year, Wine Enthusiast’s Future 40 list recognizes a diverse set of tastemakers who are bringing the drinks business into the future. Among them are winemakers, educators, brewers, sommeliers, viticulturalists, founders, conservationists, lawyers and other professionals who find unique ways to open doors and build bridges in the industry.

Says Philippe Marion: "Sponsoring the future 40 event is perfectly in line with our philosophy, because by founding in 1725 what became the first international wine brand in Bordeaux, Thomas Barton and Daniel Guestier established a reputation for French wines around the world. They were the first to offer all the great French wines under one name. They were the visionaries and trendsetters that shaped the future, the Future 40 of their time, and their model still applies today. Their pioneering spirit, winemaking expertise, as well as the passion to offer the best wines from France still drive the B&G team today".

Event at a glance

Location

Event was held in the main dining room of the Dirty French restaurant from 6-9pm.

133 TOTAL RSVPS

(31) 2023 Future 40 honorees, past honorees, and 40 Under 40 winners.

Reception

Food & Beverage
- One bar cart "Welcome Wines" station featuring two Barton and Guestier wines, one of which was rated #10 on Wine Enthusiast 2023 Top 100 Best Buy List.
- One wine bar serving (8) wines from Barton and Guestier's portfolio, including a Cellar Selection 92- point rated wine by Wine Enthusiast.
- (3) French-inspired grazing stations
- Passed canapés and petit fours
A toast to this year's winners from Wine Enthusiast and Barton and Guestier.

Giveaway

Barton and Guestier beach bag giveaway filled with B&G's "Love Letters from France" swag and Wine Enthusiast magazines.

Venue

Dirty French
180 Ludlow St, New York, NY 10002
Located in the Ludlow Hotel on Manhattan’s storied Lower East Side, Dirty French is an energetic bistro created by the acclaimed hospitality brand Major Food Group and its co-founders Jeff Zalaznick, Mario Carbone, and Rich Torrisi. The restaurant takes its culinary cues from the timeless dishes of the classic French tradition and enlivens them by utilizing modern techniques and bold, thrilling flavors.

Roaming Photo Booth

Around the room

Wine list table tents

Social media coverage

Media mailers

B&G Tourmaline x Hudson Candle
Date: May 14th , 2023
Theme: Mother’s Day
Mailing List: 7 influencers & media (=120. 5K followers)
Market : NY
Outcomes: 6 stories and 1 reel