Barton & Guestier launches new collections with a more crafted approach under a new and unique brand signature
By founding in 1725 what became one of the first international wine companies in Bordeaux, Thomas Barton and Daniel Guestier had a vision: they established a reputation for French wines around the world. They were the first to offer all the great French wines under one name. Their model still applies today, their pioneering spirit, the winemaking expertise, as well as the passion to offer the best wines from France still drives the B&G team every day.
To highlight this unique positioning Barton & Guestier introduces its new signature with the red B&G letters, highlighting the knowledge and authenticity that have built the company's reputation and recapturing the graphic identity that has been making the strength of the brand during almost 300 years.
The new signature comes with the new collections of Appellation and Varietal wines. for which Laurent Prada, B&G head winemaker, and his team work in partnership with nearly 200 winegrowers. New selections and specific vinifications resulted in outstanding true to type wines.
"Developing a strong trust-based relationship with each winegrower, from father to son, is very important for us. We are mutually committed over the long term to produce high-end quality wines, more outstanding than ever before."
The new Appellation collection consists of 19 appellation wines from the main French regions: Bordeaux, Loire, Burgundy, Beaujolais, Rhône and Provence. All the appellations are made with a more crafted approach, with Cuvées named after famous ships from Daniel Guestier or historical parcels. Each region benefits from a distinctive label shape.
The new Varietal collection consists of 7 IGP varietal wines from the Languedoc, Gascony and Corsica.
All the wines of both collections come with a shiny red capsule branded with the B&G letters.
Trust and passion are the pillars of the success of Barton & Guestier, a safe choice for consumers among the thousands of labels, and now easier to recognize than ever before.
A selection from the Barton & Guestier Appellation collection:
A selection from the B&G Réserve IGP Varietal collection:
The outershippers:
Various appellations come in decicated outershippers like Bordeaux, Margaux, Muscadet, Vouvray, Rosé d'Anjou, Côtes du Rhône and Châteauneuf du Pape. The remaining appellations come in imitation leather suitcase.
Each varietal wines has its dedicated colour-coded outershipper.
The wines will reach the markets as from now.
For more detailed information, contact your market manager.