B&G, love letters from France
The introduction of the new ranges is coming with a new international advertising campaign, new tools including a new corporate film, as well as a series of Master Classes that will be run worldwide.
More communication will be done via our websites and social media.
The slogan "Love Letters from France" was inspired by previous B&G advertising in the USA - dating back to the sixties, but more than ever a fashionable evidence!
Master Classes to introduce the new collections have already been run on the occasion of Prowein (press), IAADFS Orlando (key-customers), TFWA Singapore, Taunton USA, Las Vegas USA, – see pictures below, but more are scheduled:
- May 28: HongKong (Vinexpo)
- June 6: Tallinn, Estonia
- June 2 : Middle River - Maryland, USA
- July: Nigeria
- September 17: Netherlands
New promotion tools to accompany the launch of the new collections are available.
Here is a first selection of our ON and OFF trade tools.
New giftpacks will become available as from July.
