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Ignacio MARCOS Upon your arrival in 2010, what was your first impression of the B&G brand image? Of course B&G is a BIG name in Bordeaux with an amazing and passionate history. I really appreciated the brand building strategy, the quality of the wines and the premium positioning at each category of wine. I was really surprised how large the range was. It's great to offer a full range of wines coming from the main French wine-growing regions. How is that brand-image of B&G today? I have been used to work in the past for other wine companies where the brand building strategy is very important. I have been really impressed that it is so well developed at Barton & Guestier. Where do you see the most possibilities of development? In my territory, I would say our domestic market France, even if it is a mature market.B&G has been very focus on the Export markets in the last years but we are actually attacking the domestic market again with a motivated team.We have still a lot of room for sales growth! What has been your biggest satisfaction so far? The quality of our distributors and the fidelity of our partners.For example, the founder (Patrick Pelgrims) of one of our historical Belgian distributors (Pelgrims) left his company this year because of his retirement. It was very emotional to see some tears from him remembering all the good moments and souvenirs selling B&G! I thank him for his loyalty and for the good work done in his territory. There is more than wine and business in the wine business! What is your best travel souvenir? And the worst? I always like travelling and meeting new people and cultures. I have had the opportunity to visit many different countries and it is great when you have time to know the local habits. This is the good part of our job! A favourite market? I spend more time in Europe that's why I always love going out of Europe, especially in the Middle East and India. It refreshes my mind! What is your favourite B&G wine? Chateau Magnol 2010 is fantastic. I like drinking this wine now. Ignacio joined Barton & Guestier in March 2010 after a solid experience as export manager at Yvon Mau and Freixenet Group. He holds a degree in Business Management with a Master degree in Wine & Spirits. Passionate about wine, Ignacio is Spanish, fluent in French and English, married with 2 children, and loves sports, travelling, cooking and the simple pleasures of life with family and friends. |
Newsletter contact: Petra.Frebault@barton-guestier.com |
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