ASSEMBLAGE Newsletter N°45 - December 2012
  New Brands

EDITORIAL
BY Philippe Marion

NEW BRANDS

1725: New packaging

French Tom AOC: new label

Quarter bottles - 18.7 cl - glass and PET

HOT

EVENTS & MARKETS

NEW AWARDS

FRESH FROM THE PRESS

GOOD PRACTICE

FOOD & WINE PAIRING

PEOPLE

AGENDA

B&G HISTORY

 
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> 1725: New packaging

Elegant, modern and impactful, the new label is in two parts, like the other Barton & Guestier "historical" brands. The signature Barton & Guestier, guarantee for a quality wine, figures in the band label.

Of course 1725 refers to the year Thomas Barton settled in the historic winegrowing area of Bordeaux.
The range consists of two appellation wines: 1725 Bordeaux Reserve Red and White.
Both wines are delivered with matching B&G branded bi-colour caps and in right-weight (= goodlooking lightweight) bottles.

The new packaging will be available as from mid February 2013.

1725 is very successful in Italy as well as in South-East Asia.

> French Tom AOC: new label

French Tom* Reserve AOC wines are now evolving into a more elegant and modern label, still respecting the silver and copper colour codes.
Both French Tom Bordeaux Reserve and French Tom Médoc Reserve are exclusively delivered in canisters in order to create impact on the shelf.
Targeted for Duty Free Stores worldwide, French Tom canisters are ideal for gifting.

The new labels are already available from stock.

*French Tom was the nickname of Barton & Guestier's founder Thomas Barton, the first to bring the best fine French wines to his distinguished clientele around the world.

> Quarter bottles - 18.7 cl - glass and PET

Barton & Guestier offfers a complete range of quarter bottles (18,7 cl) in glass or PET.
Mainly sold on board airplanes, this small format is also ideal for catering and restaurants, where customers prefer a small bottle guaranteeing the origin and quality.
PET bottles are more and more used at sport or cultural events where glass is forbidden.

 

Available in glass (directly from stock):

  • Barton & Guestier Passeport Bordeaux White (AOC)
  • Barton & Guestier Passeport Bordeaux Red (AOC)
  • B&G Reserve Chardonnay (IGP Pays d'Oc)
  • B&G Reserve Merlot (IGP Pays d'Oc)
  • Cuvée Spéciale Blanc (Vin de France)
  • Cuvée Spéciale Rouge (Vin de France)

Available in PET (production upon request with minimum quantity of 300 C9L):

  • B&G "Crisp & Fresh" (DPCE - European white wine)
  • B&G "Rich & Fruity" (DPCE - European red wine)
Newsletter contact:
Petra.Frebault@barton-guestier.com
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