ASSEMBLAGE Newsletter N°46 - April 2013
  Hot

EDITORIAL
BY Philippe Marion

NEW BRANDS

HOT

EVENTS & MARKETS

PRESS REVIEW & AWARDS

GOOD PRACTICE

FOOD & WINE PAIRING

PEOPLE

AGENDA

B&G HISTORY

 
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 > The Pairing Collection awarded in the FAST 50

 

Capturing the product innovation that propels the drinks business in the U.S., Technomic selected THE PAIRING COLLECTION in the 2013 Fast 50. The Fast 50 is composed of emerging adult beverage brands (spirit, wine and beer) that are pushing the business in new and exciting directions and setting the "bar" for the future. They are:

  • Innovative - tapping into or creating a new flavor, formulation, production, packaging or delivery format trend
  • Strategically positioned and strongly supported - supplier go-to-market programs set the brand up for success
  • Connecting with consumers - delivering on key attributes of importance to today's adult beverage consumers
  • Achieving significant growth - evident in year-over-year volume increases!

Another great recognition for the wines of The Pairing Collection that also obtained the Silver Medal Design Award in San Francisco in 2012!

Newsletter contact:
Petra.Frebault@barton-guestier.com
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