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"Far too small", that was the conclusion with regard to the size of Barton & Guestier's first "stand alone" booth on this huge fair. With over 44.000 trade visitors in 3 days and more than 4.700 exhibitors from 48 countries, Prowein is becoming the biggest wine trade fair worldwide. For Barton & Guestier it was the occasion to present all the new launching wines, like The Pairing Collection, Barton & Guestier Passeport, B&G Sparkling, Fleur de Vigne, Bag-In-Boxes as well as some new promotional tools, such as the French Tom Promotainer available for the end of year promotions. For next year (March 23-25, 2014) customers and prospects can count on a more comfortable reception on the B&G booth. |
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Americas major Duty Free Fair was the occasion for Philippe Marion and Audrey Clos to meet their customers from the Caribbean and from all over North, Central & South America. "Being one of the 170 exhibitors, is a tremendous occasion for us to show our ranges to the buyers of all Duty Free -operating companies: airportshops, cruiselines and Ferry boats", according Philippe Marion.  |
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Barton & Guestier wines have recently been introduced in Australia and New Zealand by Wine Trust Estates, vineyard and importing company.
The first selection of selection of B&G Réserve Varietals and Barton & Guestier Passeport AOC wines will be completed by the B&G Sparkling range.
To make the launch of B&G wines even more attractive, Wine Trust Estates offers two Château Magnol - Bordeaux trip incentives. One for on-premise and one for off-premise.
Mark G. Arnold, proud owner and general manager explains:
"I have been involved in wine for many years and have travelled and studied every major wine growing districts of France over many visits. I have tasted and enjoyed many of the greatest wines of France over the years and had visited Champagne, the Loire, Burgundy and Bordeaux from the very beginning of my career. I have spent some years of my life in France if all of my visits were added together. I love the French people and their superb wines... This, combined with my passion for winemaking in Australia has provided me with great satisfaction. I am a huge believer that as a winemaker, I am part of the global family and not just parochially based. I have even worked with Chinese winemakers in the establishment of their businesses in recent years. This is because of my opinion, that wherever there is flourishing wine production, there is always a terrific imported wine market as the wine connoisseur demands diversity and choice.
Barton & Guestier provides us with a range of superb French wines to work with. The reaction from the wine trade in Australia to our appointment in distributing these wines has been marvelous to say the least. Barton & Guestier provides me with great personal satisfaction to be able to work with such a great French winemaker again!"
Philippe Marion and Laurent Prada officially introduced Barton & Guestier wines to over 300 members of the Suntory sales force in Nagoya, Osaka, Hiroshima and Kyoto. |
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Picture above:
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Laurent Prada pictured in presence of three of the most well-known Japanese Sommeliers. From left to right: Mr. Hiroshi Ishida (rest I) , Mr Yoti Sato (Maxivin), Laurent Prada (B&G) and Mr Mori, Japan's candidate for the "Best Sommelier of the World" contest. |
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A new advertising campaign was launched with the "B&G, Nothing Else will do" slogan. The campaign points out that B&G is the perfect wine for every moment or event in life with family, friends and for business.
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Prize-giving promotions with B&G display and win competition in the open market are also very efficient. The traders who participated won gifts including generators, TVs, DVD home theatres and much more.
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B&G Cuvée Spéciale was the sponsoring wine during the gala dinner at the French Embassy after the Zaza concert in Minsk. The concert was given on the occasion of the "Francophonie" (celebration of all French speaking people) on March 13th.
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Excellent visibility for the wines of The Pairing Collection, selected as the Wine of the Month of April in the German based AAFES stores.
Extensive promotions, wine dinners and tasting activities in Thomas Barton's home country Ireland, with the help of Marine Legoupil, B&G Brand Ambassador based in Dublin. B&G booth at Stonehouse (Cash&Carry) Trade show |
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Gleeson Wine Portfolio Tasting on February 20 |
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Pictured above: Nigel Moran, Gleeson Regional Sales Manager, Audrey Clos, Marine Legoupil, Philippe Marion. |
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A great B&G window at Don Egan's Bar and Off Licence John Street in Kilkenny's. |
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A special tasting of B&G wines was done bay Ray Dowdall, Gleeson Sales Rep, at Gibney's of Malahide. Ray proposed B&G Sparkling Chardonnay, Passeport Bordeaux white, Pouilly Fuissé and Margaux, Les Charmes de Magnl Médoc and last but not least Thomas Barton Sauternes. |
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Huge presence of The Pairing Collection on the shelves at Tesco! |
Impressive display for B&G Reserve wines at the independant "The Carpenter off licence" in Castleknock, Dublin 15. |
On February 27, the Bellissimo restaurant in Waterford was hosting a special Wine tasting and food extravaganza evening in presence of Marine Legoupil. Of course, starring B&G wines at the 6 course French menu! |
Barton & Guestier Côtes du Rhône Superstar! |
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B&G Passeport Côtes du Rhône and Macon-Villages were the official wines at the Gala Premiere of the film musical "Les Misérables" in Amsterdam's Tuschinski Theater on January 9th. Over 600 selected guests enjoyed the film and B&G wines. Pictured from right to left: Annemarije Burger, André Koopman (LFE marketing dept) and Mr Spike Huisman (C-1000 supermarket) and his girlfriend. See also Les Misérables - Nederlandse galapremière
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B&G Réserve Chardonnay was in the spotlights in the Jumbo Magazine "Hallo" where the wine is suggested as the ideal pairing with a Salmon Tartare. |
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Barton & Guestier wines benefit an excellent visibility in Warshaw's Leclerc supermarket with the B&G Reserve giftpacks for 2 bottles.
During a special Valentine's Day promotion at Auchan, hostesses suggested a giftpack for the buy of 1 or 2 bottles.
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The B&G Passeport range and The Pairing Collection have also been launched recently while in the Polish Trade magazine "Rynki Alkohlowe", Laurent Prada, B&G's winemaker, explained all the details on this extensive range of 19 AOC wines.
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Double visibility was given to B&G wines at Krasnoe i Beloe with the B&G Reserve range in Magnums (150 cl). Special giftpacks including one bottle of B&G Merlot and one glass were part of the favourite gifts during the holiday period. The B&G Sparkling wines also met great success, especially as the Rosé wines were presented in a special stand-out support, tagged with an Eiffeltower.
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B&G wines are definitely in motion with the Partager Reserve Cabernet Sauvignon wines that were part of a special "Added Value" promotion in Ontario during the month of January. All the wines were offered in an attractive transparent B&G icebag. |
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Huge success also for The Pairing Collection that was launched recently in most of the Canadian Provinces, like eg. In British Columbia where some shop owners and merchandisers use the individualized outershipper in an a very original way. |
More original operations for B&G wines, like the wine-pick box for Thomas Barton, special tastings for Les Charmes de Magnol are ongoing in Newfoundland, Nova Scotia and Alberta where the Coop store realized successful tasting and sales of Château Magnol!
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The B&G USA team developed a new visibility tool for the tasting tables of he Pairing Collection that continues to meet a great success all over the country. The reusable cloth is coated with plastic and can be easily cleaned. |
Good execution also at Kroger's in Atlanta with an original display and use of the Wine Enthusiast advertorial and recipe cards in the background. |
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Advertising for The Pairing Collection was renewed in the May issue of the Wine Enthusiast magazine.
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Part of the B&G USA team, Hubert Surville, Caroline Moreau and Melissa Einhardt (pictured) participated in a special course where participants got bombed with paint and powder. The result is amazing. What a team! |
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B&G Côtes du Rhône was one of the wines present at the "COCHON 555" event on April 7th at The Newseum in Washington DC.
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COCHON 555: five chefs, five pigs, five winemakers, five years! This traveling culinary competition and tasting event comes to town and marks a culinary milestone with its 5th Anniversary Tour. Created to promote a national conversation around the sustainable farming of heritage-breed pigs, each event challenges five local chefs to prepare a menu from the entirety of one 200 pound family-raised heritage breed of pig, nose-to-tail. Twenty judges (culinary luminaries) and 400 guests help decide the winning chef by voting on the "best bite of the day". Chefs, sommeliers, consumers and wine trade enjoyed the event, the bites and the wines! More information : www.cochon555.com |
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French wines on a tour - including The Pairing Collection Lobster & Shrimp "Wines of France" (Sopexa) has started another ambitious and exciting tour around the US. The goal is to expose people to French wine as an everyday delicious wine that pairs well with American cuisine. This year, the impactful bus is moving to the East Coast starting in Miami. One of the wines on tasting was The Pairing Collection Lobster & Shrimp. The wine met great success and pictures were posted on various social media, especially Twitter and Instagram by blogger Lindsay Johnson. Next city-stops: Atlanta, Washington, Philadelphia, New York and Boston! |
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Good news!! Vaz, one of the most enthusiast B&G Brand Ambassadors ever, opened a new Super Deli Fiorentino and of course B&G wines are part of his selection of fine wines! Vaz participated in the B&G Wine Connaisseur Program in 2009.
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Barton & Guestier wines benefit great visibility all over Brazil, with special gift pack promotions, tastings, and advertising in catalogues and national press. |
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| Newsletter contact: Petra.Frebault@barton-guestier.com |
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Enjoy our wines responsibly - © Barton & Guestier 2010 - Terms & Conditions |
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