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Marina JULIEN Upon your arrival in 2008, what was your first impression of the B&G brand image? I have been really impressed by the rich and long Barton & Guestier history. This is a key point for the consumer to better understand the brand, especially in the wine business. Barton & Guestier represents one the strongest French worldwide signatures. So when you decide to launch a new wine, you must respect this great heritage and keep it in the center of your development. How is that brand-image of B&G today? Thanks to the knowledge of our winemaker's team, we can propose a great selection of the best French wines under a unique signature. For many years, we also try to bring a clear offer to the consumers with fresh, clear and elegant packaging. There is a huge competition in the wine business and the French offer is most of the time too complicated so our task is to help the consumer in the choice of his French wine, everyday, everywhere. Where do you see the most possibilities of development? Of course the Asian markets present a strong potential of business and the French offer remains unique. What has been your biggest satisfaction so far? The launch of the new packaging of our largest French AOCs range: B&G Passeport. What is your best travel souvenir? And the worst? I remember my 1st participation to the TFWA in Cannes. This big fair is dedicated to the Travel Retail business. A favorite market? Well, Italy could be one of my favorite markets because I am a big fan of Italian food! What is your favourite B&G wine? Original B&G Sauvignon Blanc. This wine is coming from Loire Valley and I am a big fan of the varietal Sauvignon Blanc. Marina joined Barton & Guestier in 2008 after 8 years in the Castel Group where she obtained a solid experience in the wine business. She holds a master degree of marketing in Toulouse Management School. Marina is 38 years old with 2 children and she loves cooking French cuisine. |
Newsletter contact: Petra.Frebault@barton-guestier.com |
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