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More than ever food and wine pairing is popular. Literally thousands of websites with recipes and wine suggestions have seen the daylight over the past few years and more and more new food events are followed by an incredible number of wine enthusiasts. Every country has its own culinary television channel or show where young and enthusiast chefs demonstrate their cooking and presentation skills. Chefs contests are presented as reality shows and we can see chefs at their best and at their worst. As an opposition to the fastfood world, culinary movements as "slow food" and "fooding" (the addition of food and feeling) appeared.
Some famous magazines make strict recommendations when it comes to pairing wine and food, where others stick to a "drink what you like" rule.
And at Barton & Guestier?
Recently, with the launch of The Pairing Collection, we have tried to make food and wine pairing easy for consumers and after only few months of introduction we can say: it works.
But there is more! As shown in the B&G History section of this newsletter, in 1954 already, we wrote in the "B&G. Love Letters from France" advertising campaign: A Loaf of Paté, a Label of Wine and Thou... which implicates that it is simple, but that there is something beyond pairing food and wine... it is a romance, a love story.
Later, in the US, B&G Sparkling Burgundy is our recommendation to accompany Thanksgiving dinners, a disguised but true invitation for getting together and celebrate life.
Since 1987 Chef Frédéric prepares the most exquisite food to pair with our wines that make every meal at Château Magnol a culinary adventure.
At the Wine Connaisseur Program, during the cooking classes or the food & wine pairing sessions we try to make the best possible suggestions and above all: let people experience and comment the different choices.
For us at Barton & Guestier, the sum of food + wine = bringing people together, creating passion!
In the coming months, our team will prepare some culinary surprises that will be unveiled at Vinexpo...
In the meanwhile, we continue to bring our wines to your markets, and we strongly recommend B&G wines as the best possible match for any food.
B&G. Love letters from France!
Philippe MARION
Sales & Marketing Director
| Newsletter contact: Petra.Frebault@barton-guestier.com |
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