Assemblage Newsletter N°55 - May 2016
  Editorial by Philippe Marion

EDITORIAL
BY Philippe Marion

NEW BRANDS

HOT

EVENTS & MARKETS

PRESS REVIEW & AWARDS

GOOD PRACTICE

FOOD & WINE PAIRING

PEOPLE

AGENDA

B&G HISTORY

 
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Newsletter contact:
Petra Frebault

 

 > Unity makes strength!

Philippe MarionI am pleased to announce that from January 2016 Barton & Guestier and its sister company Patriarche joined forces to sell both brands on a larger scale worldwide.

The complementarity of both brands is obvious in terms of offer. Barton & Guestier is the benchmark for AOC and Varietal IGP wines where Patriarche is the specialist of Sparkling wines and High End Burgundies, and B&G and Patriarche have different customers in most markets.

The teaming up of the sales forces is leading to an increased number of export managers, as Barton & Guestier welcomed Kevin Blanco and Victor de la Chapelle.
Consequently some markets were introduced to a new B&G sales manager and most already met during Prowein or locally.
We also appointed Claire Bigot as Brand Ambassador for South-America and Caribbean, reporting to Audrey Clos. Claire is based in Mexico.

The teaming up was already effective in USA and Asia:
In 2012, B&G and Patriarche joined forces for the importation of their brands in the USA under the responsibility of Hubert Surville. Since then, both brands have seen constant growth on this market and 2015 showed a 30% increase. I take the opportunity to announce that this month the B&G Patriarche USA team welcomes Marion Mordelles, Field Sales Manager based in New York City, replacing Jamie Rodriguez who was appointed State Manager New York. In addition Chris Ferraro is promoted Regional Sales Manager in charge of Massachusetts, Vermont, Maine, New Hampshire, Connecticut and Rhode Island.

In 2013, Carlos Varela moved to Asia to sell B&G and Patriarche across South East Asia with the help of Jonathan Lament and Victoire Desvigne. In 2015, sales of both brands increased by 50% in the region. This month we appointed Pauline Nardo, in charge of developping sales in Australia and New Zealand and based in Sydney.

I am confident this new sales organisation, with an increased density of Sales Managers across the globe, will lead to a better service, a better knowledge of the market, and will greatly help to develop our sales!

À votre santé !

Philippe MARION
Sales & Marketing Director

 
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