ASSEMBLAGE Newsletter N°49 - April 2014
  Events & Markets

EDITORIAL
BY Philippe Marion

NEW BRANDS

HOT

EVENTS & MARKETS

PRESS REVIEW & AWARDS

GOOD PRACTICE

FOOD & WINE PAIRING

PEOPLE

AGENDA

B&G HISTORY

 
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Newsletter contact:
Petra Frebault

 

 > EUROPE: HILTON RESTAURANT LISTING

Barton & Guestier Passeport Saint-Emilion is on the core wine list of the Hilton European Wine Programme 2014/2015 that counts only 9 red wines from all over the world. Barton & Guestier is very proud to be in the selection of this prestigious hotel chain!

 > USA

 

 > Laurent Prada winemaker dinner

On March 28, 2014 Brasserie Jo in Boston hosted a Barton & Guestier Wine Pairing Dinner featuring Laurent Prada, B&G's winemaker. The attendance was composed of 25 guests, including B&G's Massachusetts distributor, retail buyers, and several enthusiastic members of the public.

The specially established 4-course menu included B&G Muscadet, Saint-Emilion, Médoc and last but not least Barton & Guestier Passeport Sauternes. All the wines and pairings were commented by Laurent Prada.

 > Laurent Prada at WD555 tasting in Miami Beach

On March 25th, Laurent Prada commented B&G wines during the 2 hours tasting organized at the WD555. Over 40 people enjoyed the wines on tasting: Les Charmes de Magnol Médoc and Bordeaux Blanc as well as the wines of Thomas Barton Réserve range.

 > United Cape Tasting

B&G USA's Chris Ferraro (pictured on the right) was at the yearly United Cape Tasting on March 11 to present Barton & Guestier wines to the trade. The event was a very successful introduction for the Charmes de Magnol Bordeaux Blanc, Bistro Girls Night Out, 2013 Cotes de Provence Rose, and B&G Sparkling Brut and Rosé.

 > "Cheeses of France" in Miami

The Pairing Collection Cheese & Crackers was the perfect accompaniment to the Cheeses of France, special invitees at the ART BASEL event held yearly in Miami. On December 7 and 8, 8000 visitors came to the Cheese Pop-up Café where the event took place.

 

 > Thomas Barton tasting sheets developed by B&G USA!

 > IAADFS - Duty Free - Orlando

Another successful year for Barton & Guestier wines at the IAADFS Duty Free Fair in Orlando. From March 9 to 12 Philippe Marion, Audrey Clos and Hubert Surville received all B&G customers on the brandnew B&G booth. New products like Bistro Girls Night Out and Fleur de Vigne met great success.

 > Canada

Partager white and Partager Merlot got huge exposure at all LCBO stores during the HERO DISPLAYS program during the first two weeks of February. The special placement and visibility had a big impact on sales!

 > Salvador

Nice visibility for the Barton & Guestier Réserve range during the tastings in Salvador's biggest supermarket chain Super Selectos with 92 stores all over the country.

 > Kenya

Excellent idea at the Wine Shop that proposed a B&G Culinary journey through France with a special Wine & Dine, it's B&G time, menu.

 

 > Seychelles

If you come across this car, then you must be on vacation on the Seychelles.
Lots of B&G wines to enjoy there!

 > Estonia

A new film is born! The 4th year of "Elu Veinimosas" (The house of wine), entirely filmed at Château Magnol, with 7 1-hour-episodes aired weekly on TV3. Films can be watched on the following link: www.tv3play.ee/sisu/staarid-veinimoisas.

On March 12th, the offical press event took place, and attendants could see the first episode of the film, starring Merlyn Uuskula, Mikk Saar, Teele Viira, Karl-Erik Taukarit, Eva Vaino and Koit Toomet, Alari Kivisaar for the comments and Chef Hardi Nurmine, Chef de Cuisine at Volga 7 restaurant.

While the broadcasting is going on, extensive promotions focused on B&G Réserve varietals and Barton & Guestier Passeport AOC wines in On and Off Trade are taking place, all with excellent visibility for Barton & Guestier.
Consumers can also win a trip to Château Magnol via a Facebook "answer and win" campaign.

 > Ireland

B&G tasting in Dublin's La Ruelle winebar
B&G Sparkling Chardonnay, Original B&G Sauvignon Blanc and Merlot, and last but not least Château Magnol met great success during the tasting that was commented by B&G's Marine Legoupil. All the attendants had the occasion to buy the wines at attractive prices after the tasting.

 

 

 

 

B&G Brand Ambassador Anthony Gray, owner of the Eala Ban restaurant in Sligo, Ireland, made a nice decoration of the Château Magnol Wine Connaisseur Programme certificate, pictures and bottles after his venue in 2012.
An original idea to highlight a week at Château Magnol.

 
 

 

B&G tasting in "Nolans of Clontarf" independent supermarket in Dublin. Huge success for the B&G Reserve range and Original B&G Sauvignon Blanc and Merlot.
see also: https://www.facebook.com/NolansClontarf.

 > Prowein - Germany

Numerous visitors from all over the world on B&G's booth at this 20th edition of PROWEIN where B&G customers had the occasion to taste new vintages and wines and admire the new gift for les Charmes de Magnol. In addition Thomas Barton Réserve Privée 2010 was available on the France 2014 tasting area, as the wine was awarded with the "TOP QUALITY CLASS" label by a German panel from Meininger, editor of Weinwirtschaft. The fair was also the occasion to make some nice Food & Wine Pairing and to present the upcoming improvement on the B&G Passeport premium AOCs, Bordeaux red and white, Muscadet, Vouvray, Rosé d'Anjou, Macon-Villages and Côtes du Rhône. A gold border has been added to each label. More details in the next issue of Assemblage.

 > Belgium

Opendoor tasting at Delsart, one of B&G Belgian distributors. B&G Réserve, Les Charmes de Magnol and Thomas Barton Réserve wines were presented by B&G's Marine Legoupil. Participants had the occasion to win a trip to Château Magnol and B&G is looking forward to receive Mr Roland Pitance the winner!

 > Netherlands

STENA LINE: Barton & Guestier Chablis in Chef's Special in the onboard Metropolian Restaurant of the Stena Line ferry boats.

 > DUTCH MOVIE SOOF:

After the successful gala première in Amsterdam on December 2nd in presence of the B&G team, and the official release on December 12th, the film Soof meets great success. As per today over 800.000 visitors watched this romantic comedy, in which B&G wines are largely presented.
Additional promotional events are organized at Jumbo and C-1000 supermarkets and B&G wines obtained excellent visibility in the daily national newspaper De Telegraaf and weekly magazine Lifestyle.

Prior to the release and during the "WOMEN-FRIENDS" (vrouw vriendinnen) weekend on November 23 and 24, more than 600 women attended the Food & Wine workshop where B&G wines were associated with recipes from the film SOOF. Edwin Raben, professional sommelier-oenologue did 8 workshops during the 2 days.

 > Barton & Guestier Sauternes present on the Angels of Light gala in Krasnapolsky Amsterdam

On November 9th, 2013 B&G sponsored the prestigious gala dinner organized by WereldOuders (World Parents) with Barton & Guestier Sauternes. 300 VIP guests, including famous Dutch celebrities enjoyed the high quality show dinner evening for adults and children. The organization raised over € 125.000 for a special children's education project in Middle Latin America. The evening was a big success with a lot of music and show entertainment. The finishing touch was a big sweet and cheese buffet in a beautiful WINTERGARDEN with Barton & Guestier Passeport Sauternes.

 

 > Indonesia

Thomas Barton Réserve wines accompanied the delicious 6-course dinner created by Chef Martin Yan in the Four Season Hotel in Jakarta. The food and wine pairings were commented by Carlos Varela, B&G Export Manager. Another B&G Food & Wine Pairing experience!

Red & White is the name of the 7 shops of B&G distributor PT Panja. Inside the shop an enomatic proposes the entire B&G wine range on tasting for all the shoppers who want to try the wine before buying.

A great way to promote wines!

 > Kaliningrad

Instore tastings are very popular in Kalingrad where B&G Réserve varietals and the Pairing Collection wines meet great success.

 > Northern Cyprus

Nice visibility for Barton & Guestier wines in Northern Cyprus.

 > Russia

Nice visibility for B&G wines in Krasnoe I Beloe stores.

Two models of wine & dine neckhangers were developed for Russia, one for the B&G Réserve range and one for the B&G Passeport AOC wines, featuring Chef Frédérics recipes.
An attractive offering on the shelf!

 

 

 > Prodexpo

Alexandra Vnukovskaya and Philippe Marion were present at Prodexpo in Moscow from February 11 to 15th. Barton & Guestier wines and the B&G culinary passports were very much appreciated by the numerous customers and members of the sales force of ROTOR company, B&G's distributor.

 
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