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Barton & Guestier wines benefit from an excellent visibility, impactful promotions, training and tasting sessions, since their launch in 2011 on this huge market by the C&D Company. In the new C&D store in Fuzhou, the entire B&G wine range is now available. The wines are displayed on a kingsize display. For every wine a dedicated giftpack is also available! |
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In July, Mr. Carlos VARELA, B&G Sales Manager China and South-East Asia and Mr. Chao CHEN, Castel China Sales Manager were in charge of the training sessions for the entire C&D sales team in Shanghai. The famous Chinese cuisine also offers tremendous possibilities for food and wine pairing! |
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Pictured above: Carlos VARELA and Chao CHEN were the special guests during the launching event at local distributor BAI SHENG SHANG MAO Ltd in Ordas in Inner-Mongolia. Here again: great visibility for Barton & Guestier.
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To better understand the different regional needs, Carlos and Chao also visited the Fujian market in the South of China travelling from customer to customer in Ximen, Zhangzhou, Wuping, Longyan and Quanzhou. Here again training and tasting sessions and meeting the people on the field were key! |
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It was a very rainy open market visit for B&G's Philippe Marion (pictured right) and Olivier Marc (left), accompanied by Paul Wilson and Brian Munro (in the middle) to Oke Arin on Lagos Island.
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The most successful B&G wines of the market are Cuvée Spéciale, Thomas Barton Réserve and last but not least: B&G Nectarose, a new sparkling rosé, especially developed for the Nigerian market where people celebrate life at every occasion! |
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A new advertising campaign for B&G Cuvée Spéciale with the slogan "Nothing else will do", was launched earlier this year. |
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Numerous cross marketing operations were implemented all over the US following the lauch of the new range "The Pairing Collection". Shop-owners and store managers confirmed their interest in the idea of making food and wine pairing easy for their clients. |
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Barton & Guestier wines are participating in the SOPEXA "Wines of France Promotional Tours".
A strange looking "Wines of France" truck is traveling across the nation to pair French delicious wines with all type of American cuisine. For the Chicago tour, B&G Côtes de Provence Rosé and B&G Côtes du Rhône were part of the event.
This operation is also accompanied by Wines of France new funny advertising visuals meant to modernize the image of French wines in the American market place and reinforcing their already high quality perception.
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The creative B&G USA team also developed a special advertising and shelftalker to promote B&G Passeport Vouvray, the N° 1 selling Vouvray in the USA. |
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"Take me to Paris" was the special operation created on the occasion of Bastille Day by B&G's distributor Bryden & Sons. Advertised through creative mediums such as PR with Press Releases along with give-aways on a local radio station, HOTT 93, numerous peope came to assist the event, held at the Naugthy Grape. To bring this store to life as the venue for the event, Bryden held a French Wine & Art exhibition the week before as part of their usual "First Friday" of the month wine tasting. Barton & Guestier wines were the main sponsor of the events that were also promoted on the Facebook fanpages of The Naughty Grape & Trinidad Wine Club. B&G wines were heavily featured throughout the store with tremendous visibility and with great samplings. |
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To assure a successful launch of the B&G Passeport range all over Germany, B&G's distributor Mack & Schühle set up a special incentive for all the store managers nation wide.
The best and most original introductions of the range are awarded with a trip to Château Magnol.
The first winner of the incentive is Mrs. Yvonne Kleb, who built the Bordeaux bridge "Pont de Pierre" to present the Bordeaux wines of the B&G Passeport range.
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The second winner is Mrs. Sarah Keller who developed visibility of the range around the travel theme, including luggage, airport departure panels and Passport controls. |
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Barton & Guestier is very much looking forward to welcome these creative ladies at Chateau Magnol in October! |
> NetherlandsB&G Reserve Chardonnay and Merlot were the pouring wines selected by the French Ambassador himself during the Bastille Day celebration at the French Embassy in The Hague. During the reception the 800 invitees also discovered the Barton & Guestier video on a big screen. A tremendous promotion for Barton & Guestier wines, organized by André Koopman, Marketing Manager Groupe LFE - pictured on the right of French Ambassador Mr. Pierre Menat (picture in the middle). |
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B&G Reserve Merlot, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc and B&G Passeport Bordeaux Red, Côtes du Rhône and Macon-Villages are now widely available at the major supermarkets chains JUMBO and C-1000, where they benefit excellent visibility! |
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Instore tastings, food & wine pairing sessions, special promotions and PR events are organised all over Thomas Barton home country by Marine Legoupil, B&G Brand Ambassador based in Dublin.
Pictured herafter the B&G Reserve Varietals on tasting in:
Supervalu Midleton, Co. Cork |
Supervalu Grange -Douglas, Co Cork |
Dunnes Cornelscourt Co. Dublin |
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850 VIPs enjoyed Thomas Barton Graves Blancs, Bordeaux and Saint-Emilion, as well as B&G Reserve Merlot, Sauvignon Blanc and Shiraz available at the 2 bars during the Bastille Day celebration held at the French Embassy of Dublin.
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Original B&G Merlot and Sauvignon Blanc were the pooring wines during the Bloom In The Park Festival. This Dublin event has become a national favourite and one of the most anticipated and spectacular gardening, food and family event on the Irish calendar! |
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B&G Passeport Rosé d'Anjou was on advertising in the Maltese Sunday's Taste Magazine, which is distributed with the leading Sunday newspaper Times of Malta. The advertising was developed by Demajo, B&G's distributor on the island, where B&G Rosé d'Anjou is the N°1 best selling wine! |
Creating loyalty to Barton & Guestier wines was the main goal at the Wine Festival organized by B&G's distributor Kazakhstan Commerce in Karaganda on June 12th. The event was the occasion for the 150 regional trade invitees (sales points directors and representatives, VIP guests, representatives of distributors of Karaganda and Temirtay) to taste the entire range of B&G wines. Special invitees and speakers talked about B&G history, wine tasting and food and wine pairing. B&G Rosé d'Anjou, Vouvray and Sauternes were the most successful wines of the evening that ended with a competition and dancing party! |
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Great promotions, visibility and advertising for B&G wines in the Russian regions with the "gold medallion" neckhangers, announcing the cross marketing operations with ADAMS jewelry stores.
Every "gold medallion" voucher on a B&G Reserve bottle is worth 500 roubles and on a B&G Gold Label 1500 roubles. The vouchers collected can be spent at the Jewelry stores. A very original idea to promote B&G wines!
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Thanks to numerous PR events organized by B&G's distributor Vinfort, B&G wines are more and more available to consumers in On and Off Trade all over the country.
Barton & Guestier wines were the official Drink at the Marie Claire Prix D'Excellence de la Beauté 2012 that took place in Kiev's "Prage" restaurant. The 300 guests were representatives of the beauty and fashion industry, photographers, business elite, designers, celibrities and journalists. The program of the evening included a French style party with live accordion music. Hotesses handed French "macarons" and cocktails with B&G Sparkling Chardonnay. |
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Post coverage of the event with information on Barton & Guestier as official Drink of the Event were published in ELLE, Maxim, and Marie Claire magazines.
| Newsletter contact: Petra.Frebault@barton-guestier.com |
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 Enjoy our wines responsibly - © Barton & Guestier 2010 - Terms & Conditions |
