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NEW YORK
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The "French Spice" operation took place during the entire month of November. For Barton & Guestier USA, this was the perfect occasion to enter not only the wines of The Pairing Collection, but also Barton & Guestier Passeport AOC wines and Thomas Barton Réserve wines in many restaurants of Miami. Pictured: Florence Hunckler, US South East Region Sales Manager, with a bottle of Salmon & Trout, the perfect match for... trout! |
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The Pairing Collection:
More Best Practice in Georgia for the Pairing Collection wines with the placement of the racks with the recipe cards in many stores - e.g. Mount Mart, Kwik Serv, Beverage World and Flintstone Food...
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Nova Scotia: Port of Wines Festival
Les Charmes de Magnol and Château Magnol were the gueststars at The Port of Wines Festival that took place in Halifax in September. The event is a must for anyone with an interest in discovering new wines. Featuring a sumptuous Winemakers' Dinner, a wine tasting and food pairing dinner and various wine tasting sessions, the festival attracts more than 4,000 people each year. Consumers are allowed to buy wines when leaving the Festival and all B&G wines were sold out after the event!
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Pictured during the Opening Dinner of the Festival: |
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"Fête du Vin" (Wine Party) in Québec To celebrate 50 years of "twinning" between Bordeaux and Québec, The City of Bordeaux exported the "Fête du Vin" concept to the City of Québec from 6 to 9 September. Where in Bordeaux the event takes on the border of the Garonne river, in Québec, the border of the Saint-Laurent was the ideal place to host the event. Ten thousand Canadian consumers joined the 6 wine pavillions to try some of the hundreds of Bordeaux wines available for tasting. Of course Barton & Guestier was part of the event with Barton & Guestier Passeport Bordeaux and Thomas Barton Reserve Saint-Emilion! |
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From August 27th to September 2nd, Mr Olivier Marc, Managing Director of B&G was welcoming 33 Chinese sub-distributors from 8 regions: Tianjin, North of Sichuan, Anhui, Ordos, West of Canton, East of Canton, Shanxi, Suzhou. |
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Practice makes perfect |
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The Yindu Hotel in Wurumuqi was the theatre of the launch of B&G wines in Xinjian last August 22. |
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Another launching event of B&G wines in Zibon and Binzhou took place on September 15th in the Restaurant Fatong-cave in presence of 30 priviliged guests. |
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Over 188.000 visitors enjoyed the 4th edition of the Hong Kong Wine & Dine Festival that took place from November 1 to 4. The Bordeaux pavillion met a huge succces with 68.000 people tasting the wines. |
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Barton & Guestier Passeport Côtes du Rhône was presented to the trade during the Rhône Wine event in Seoul. Almost 200 out of the 300 visitors were restaurant owners, all very interested by Côtes du Rhône AOC wines.
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B&G distributor Finewines was one of the sponsors of the "Cocktail de Rentrée 2012" organized by the French Chamber of Commerce and Industry in Vietnam in September. |
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Intensive meetings at the TFWA in Cannes last October with over 30 meetings for the B&G Sales team. The Fair was the perfect occasion to present the Barton & Guestier Passeport range and theThe Pairing Collection to all interested trade partners such as Heinemann, Dufry, African & Eastern, Flemingo, Duty Free Malaysia, Lyam, KLM, and many prospects. Press coverage was excellent, including for the range of Les Charmes de Magnol. |
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Great success also in Duty Free Russia, with the first B&G tasting organized in partnership with the Travel Retail Domodedovo,customer of Gebr. Heinemann. In September Barton & Guestier Passeport Bordeaux Red & White AOCs and B&G Reserve Cabernet Sauvignon were on tasting for every traveler. The sales results were outstanding! |
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Excellent visibility for Château Magnol and Thomas Barton in the Eraman Shop of the Kuala Lumpur LCC Terminal in Indonesia! |
Barton & Guestier Bordeaux Red and B&G Reserve Pinot Noir were on "By 4 Get 6" promotion with the Brazilian operator DUFRY. |
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Barton & Guestier was proud to welcome the incentive prize winners Mrs. Yvonne Kleb (pictured left) and Mrs. Sarah Keller (pictured right) from Mack & Schuhle.
Both ladies developed extraordinary visibility for the launch of the Barton & Guestier Passeport range in Germany (see previous issue of Assemblage).
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A very original "Blonds Cookbook" or as we say in Latvian "Blondinu pavargramata" was developed by the Latvian blonds association! All the recipes are developed by blonds. Noteworthy is the only sponsoring wine of the book: B&G Sparkling Rosé! Pink is blonds' favourite colour... |
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Thomas Barton Médoc was the official sponsoring wine at the Irish Theatre Show "A wine goose chase", a one woman show performed by actress Susan Boyle. |
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French Tom Bordeaux in Canister is the recommended inspiration for Santa Claus in Irish newspapers... |
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New listings for Barton & Guestier in the "Next Door" Off Licence at Clonakilty following a special dinner organised by B&G Brand Ambassador Marine Legoupil. Among the new products: B&G Passeport Pouilly-Fuissé, Cotes de Provence Rosé, Sauternes, Graves Blanc, and Côtes du Rhône, Original B&G Sauvignon Blanc and Merlot, B&G Reserve Sauvignon Blanc, Chardonnay, Pinot Noir and Cabernet Sauvignon, and B&G Sparkling Rosé. The shop window shows the Original B&G wines in giftpack as well as Thomas Barton and Passeport wines in wooden frames.
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The Gleeson Mini Portfolio Tasting in the South-West of Ireland showcased the available range of Barton & Guestier wines to many restaurant owners and shopmanagers. The top 5 of most successful wines of the event:
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For the Pre-Christmas Food and Wine Pairing dinner organised at the O'donovans Hôtel Clonakilty on November 14th, B&G Brand Ambassador Marine Legoupil suggested the perfect pairing for of the impressive list of courses of the menu:
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Bon appétit! |
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Gleeson's Sales Manager Pat Doyle (pictured on the right) offered B&G wines for tasting at Waterford University . B&G wines are the exclusive wines available at University's Bar, and Manager Paul wants to push education for more wineknowledge. Participating students had the opportunity to win a twin pack (see picture below) Every Friday the Univerity restaurant offers a Meal Deal including a small glass of B&G wine.
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Ignacio Marcos, B&G Export Manager, promoted B&G wines during the numerous very crowded portfolio tastings that took place during the last two months at B&G's distributors all over the country:
At PELGRIMS - with Mr. Patrick Pelgrim (top right: second from the right), owner until the end of December. As from January 1 the new owerns are Temothy Tock and Philip de Nayer. Barton & Guestier wishes both gentlemen an excellent start in their new roles!
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At GENERAL STORES, a 3-generation family business. The tasting took place early November . It was the first participation for B&G wines. Pictured from left to right:
*Congratulations to Dieter and Saar for the birth of Stan in 2012, 4th generation! |
At GOETZE - on October 5th Goetze team pictured from left to right: Dirk de Laet, Xavier Goetze and Eddy Baekelmans. |
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At CORMAN on December 1st and 2nd Pictured from left to right: René Corman (Owner) and Thierry Jobkenne, Wine Manager. |
Following the listings at Jumbo/C-1000, Barton & Guestier Passeport Bordeaux was the special wine recommendation with Duck Pate - Asian style - in the "ESTA" women's magazine under the chapter "Weekendkoks" (Chefs in the weekend). In the special X-mas edition of the Jumbo Magazine, B&G Reserve Chardonnay is suggested as the perfect pairing for a salmon tartare... |
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Increasing presence for Barton & Guestier wines in France:
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Impressive giftpack operations are ongoing in Samara for almost all Barton & Guestier wines. A nice way to promote Barton & Guestier wines and create extra visibility. |
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The new wineshop Krasnoe i Beloe in Tcheliabinsk opened last October and Barton & Guestier wines benefit of great visibility as they are presented in various places of the store. B&G Rosé d'Anjou and B&G Reserve Varietals are the most popular wines in this area.
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Krasnoe i Beloe Marketing Director |
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Barton & Guestier Beaujolais Villages and 1725 Bordeaux Reserve helped singers to perform well in the PLANETA Karaoke Bar in Kalingrad last November. More news about this trendy bar. |
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Last Monday October 8th, 180 people attended the Barton & Guestier wine evening at the InterContinental Hotel Amman. The event was organized by B&G distributor UMG who created also great visibility by placing B&G table tents all over the hotel. |
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| Newsletter contact: Petra.Frebault@barton-guestier.com |
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 Enjoy our wines responsibly - © Barton & Guestier 2010 - Terms & Conditions |
FRENCH WEEK IN MIAMI & FRENCH SPICE
Spinach and ricotta tartlets: Thomas Barton Graves Blanc